November Happenings

In this months Introduction to Marketing class, students will be working in both group and solo projects to build upon skills necessary for real world business. In the first two weeks students will be allowed to pick there own group. They will then come up with a make believe business name, product, and marketing plan. They will spend each day coming up with ways to pitch their product. This will consists of creating a power point, hand outs, and designating roles within the group. At the end of the two week period, the students will go before the class and present to the rest of the class which will act as the "Board of Directors." The goal of this assignment is to tell the board of directors why your company should produce this new product, and how it would be marketed.

In the second half of November students will be working on there own. They will design a new business name, product, and marketing plan to be presented before the class. This time students will spend the first four days developing this business model and the rest of the time before we leave for Thanksgiving Break taking turns presenting. The goal of this month is for students to first learn about how other people in the their group bring about new ideas in the first two weeks before utilizing all that they have learned to complete a project on there own. This project is meant to be fun and engaging! We are excited for a great month of presentations!